Creativity in exhibition stand design

Creativity in exhibition stand design

Exhibition stand design empowers organisations with the tools they need to increase brand awareness and communicate products or services that are on offer. There’s a huge selection of events to take part in and it’s important to exhibit at those which align perfectly with their goals, products and target audiences.

It’s important to be creative with exhibition stand design to help create a unique image and effective message that exceeds competitors’ offers.  For first time visitors, it is common to be offered a shell scheme stand by the organisers, which includes floor space that has carpets, fascia, walling, basic lighting track and electric socket.

The exhibitor can also bring their own equipment created specifically for their organisation which includes counters and display units or they can hire from a supplier that produces creative designs and is recommended by the show organisers or from another source.

A good exhibition stand designer will work towards understanding an organisations goals, products and customers and will use this to create impressive designs from colours, textures and graphics. They will restrict the designs to the budget available, and although this can create some initial problems, it ultimately can lead to very creative and unique designs.

The designer will also include other features such as large plasma screens, interactive touch screens, lighting and impact graphics for audio visual purposes. They will then work with these elements to strike the right balance between form and function to create an environment that ensures a more effective task of courting new business.

Other specifications the designer needs to create a unique experience is maximum build height, which is usually between 4 and 6 metres which is provided by the organiser. They will provide this online or will supply a manual which will include all requirements for the show.

Contact us at to discuss your creativity exhibition stand requirements and to speak to one of our representatives.

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